How Michael Jordan Turned Failure into Greatness
(Dweck, 2006)
(Lazenby, 2014)
"I've failed over and over and over again in my life. And that is why I succeed."
— Michael Jordan
(Nike, 1997; Lazenby, 2014)
Failure is not the opposite of success — it is part of it.
When we adopt a growth mindset, every setback becomes a stepping stone. Michael Jordan is living proof that embracing failure is what leads to greatness.
Dweck, C. S. (2006). Mindset: The new psychology of success. Random House.
Lazenby, R. (2014). Michael Jordan: The life. Little, Brown and Company.
Nike. (1997). Failure [Television commercial]. Wieden+Kennedy.
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